Studio Ubique
Excellent work, and no record a prospect could check.
Project overview
Studio Ubique are a digital agency in Zwolle, the Netherlands, and RankinAI’s founder is a partner in the business, which makes this a related party rather than an arm’s-length client. Their work was known inside their own network and almost nowhere else, so new business arrived by recommendation and nothing else. RankinAI built a searchable record of the work and the visibility to go with it. Qualified briefs rose 58% over four months.
- Client
- Studio Ubique
- Location
- Zwolle, Netherlands
- Sector
- Digital agency
- Relationship
- Related party. Our founder is a partner in the business
- Headline result
- +58% qualified briefs in four months
- Services used
The problem
Studio Ubique had the problem most good agencies have: their reputation lived in the heads of people who had already worked with them. New business arrived by recommendation, which is the highest-quality channel there is and the one you cannot schedule.
A prospective client who hadn’t met them found very little. No searchable record of the work, no answer to “which agencies handle this”, and nothing an assistant could quote. The work was not the problem. The absence of any checkable account of it was.
The disclosure, in full. RankinAI’s founder is listed on Studio Ubique’s own website as Partner and CEO. That makes this a related party, not an arm’s-length client, and it means you should weigh this story differently from the others on this site. We publish it because the work is real, and we say this because you would find it anyway.
What the audit found
- No searchable record of the work outside their own network.
- Nothing an assistant could cite when asked who handles this in the Netherlands.
- New business entirely dependent on recommendation.
- A related-party relationship that had to be disclosed before anything was published.
What we did
Four moves, in the order they were made. The technical work first, then the record, then the visibility around it.
-
01
Find what the network already knows.
The reasons existing clients chose them, in their words, which is usually the argument that has never been written down.
-
02
Publish the record.
Work written up so that someone who has never met them can establish what they do, for whom, and at what scale.
-
03
Make it findable.
The technical work, then the pages that answer what a buyer types when they have a problem and no agency.
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04
Be present in the answers.
The same buying questions asked of the assistants each month, and the work to be in the sources those answers draw on.
Results
Every figure below carries the period it covers and where it was measured.
What the client said
Coming shortly.
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