Terms

01

What this page is

A plain-language summary of the commercial terms we publish elsewhere on this site, gathered here so you can read them together instead of assembling them from six pages.

It is not the contract. The binding agreement is the one you sign, and where the two differ, that one applies.

02

How an engagement works

Two parts. A one-off Foundation Fix — learn, audit, strategy — and then a monthly engagement that runs the plan and reports against it. The full process is on the how we work page.

Every package contains all six services. What changes between packages is how much of each, how often, and how senior the team is.

03

Notice and commitment

Stated identically on the pricing, questions and how we work pages.

04

What you own

All of it, on the day you ask, whether you are still a client or not.

• Your website, hosting and domain
• Your ad accounts and the spend inside them
• Your analytics and the historical data in it
• The copy and the pages we produce for you, outright
• Every login. Nothing is created in a RankinAI account that should live in yours

When an engagement ends we hand over accounts, files and documentation, and we don’t remove or disable anything we built.

05

Exclusivity

One firm per city, per industry. Once we take on a joinery studio in Dubai we won’t take a second — and if the slot for your market has already gone, we say so on the first call rather than after you have shared your numbers.

06

When something does not work

We change the mix inside the package, or we remove that part and reduce the fee. We would rather lose a line item than spend a call defending one.

A month where nothing moved appears in the report with the reason and what we are changing. The report is sent before the monthly call, not read out on it.

07

Fees and spend

Advertising spend is separate from our fee, is paid by you, and sits in your own account. We manage it; you fund it and own it.

We don’t take a percentage of spend. A percentage pays an agency more for spending more, which is the wrong incentive to hand someone managing your budget.

Package prices are published on the pricing page.

08

What we do not promise

Stated the same way across the site, and worth repeating here:

• No guaranteed ranking, or any outcome we don’t control.
• No reporting of impressions and engagement in place of enquiries.
• We won’t hold your site, ads or data on our accounts.
• We won’t sell you a service the audit says you don’t need yet.
• We won’t route around your marketing team, or replace them quietly.

09

What this document is missing

Listed rather than glossed over, because the gaps matter more than the contents.

• Limitation of liability, and any cap on it
• Warranties and indemnities
• Governing law and jurisdiction — non-trivial for a UAE-licensed company contracting with EU and US clients
• Payment terms, late payment and suspension
• Intellectual property assignment, and when it transfers
• Termination for cause, and what survives termination
• Confidentiality, and how it interacts with publishing a success story
• Subcontracting and the processor agreement referenced in the privacy policy

Those clauses decide what happens when something goes wrong, which is the only reason terms exist. They need a lawyer.